Users

• Best practices analysis
• User benchmarking
• Partner, product identification & qualification
• Support to modernization strategy
• Future needs and expectations vis-a-vis suppliers
• Strategic recommendations for new technology adoption

Vendors

• Market potential and recommendations
• User spending analysis and forecasts
• Competitive and positioning surveys
• Leads and projects identification
• Distribution channel optimization
• Support to communication operations

Among assignments conducted:

• Positioning company on new market
• Finding partners to support growth in international business
• Finding new distribution channels for new products
• Evaluating potential and determining best strategies before investment
• Increasing visibility on IT markets

Custom research projects are supervised by senior project managers with the following phasis:

Research methodologies identification, scope, approaches, targets, messages, quotas, planning, questionnaire development and test, contact files selection, set up, tuning of research tools, data gathering through desk research, briefing, training and interviewer monitoring, reporting and progress status reports, data cleaning and transfer, data processing, analysis, qualitative and quantitative results, extrapolation, consistency check with MARKESS International internal databases and models, graphs, tables and recommendations, presentation.